Brand assets

Colors

To ensure the correct use of our brand identity, please contact us before applying our brand to your material or digital assets. If you are not sure how to use it for your particular situation, contact us at brand@lucidlink.com.

Blue Primary Color
Blue Light Color
Blue Lighter Color
Blue Lightest Color
Green Primary Color
Green Light Color
Green Lighter Color
Green Lightest Color
Grey Primary Color
Grey Light Color
Grey Lighter Color
Grey Lightest Color
Orange Primary Color
Orange Light Color
Orange Lighter Color
Orange Lightest Color
Dark Color
White Color

Gradients

Blue Gradient
Blue Sky Gradient
Blue Light Gradient
Light Gradient
Dark Gradient
Orange Gradient
Green Gradient
Green Light Gradient
Mix Light Gradient
Full Mix Gradient
Mix Gradient

Color combinations

The contract is essential for our brand color combinations.

  • The Primary pallete fits with the Lightest colors from the pallete and White.
  • The Light pallete fits with the Lightest colors from the pallete, White and Dark.
  • The Lighter pallete fits with the Primary colors from the pallete and Dark.
  • The Lightest pallete fits with the Primary colors from the pallete, White and Dark.

Please, follow these rules to achieve contrast.

Primary - Color combination
Light - Color combination
Lighter - Color combination
Lightest - Color combination

There are a few examples of misuse.

Example
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Example
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Example
Example
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Example